Falling Margins in Pharma - increasing ROI through CRM (Market Focus): Industry

Falling Margins in Pharma - increasing ROI through CRM (Market Focus)

Published Date: July 2007

Published By: Datamonitor

Page Count: 15

Order Code: R313-23925

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Description

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Introduction

This report is an analysis of the industry drivers and inhibitors within the pharmaceutical industry that will affect the take up of CRM.

Scope

Pharmaceutical companies are facing a multi-layered assault on their profit margins

Lack of ROI to date is holding pharmaceutical companies back from investing in CRM

Each region is producing differing challenges for the pharmaceutical industry

Highlights

The pharmaceutical industry is facing a number of pressures on its profit margins. This report looks at these pressures and analysis how they are affecting the growth in the CRM.

Reasons to Purchase

Learn what the key drivers are for the take up of CRM in the pharmaceutical industry are.

Understand the constraints that are holding back investment in CRM solutions.

Understand how the differences between each nations characteristics are going to affect the growth in each country.

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