Feel Good Drinks case study: successfully developing a 'feel-good' brand ethos:

Feel Good Drinks case study: successfully developing a 'feel-good' brand ethos

Published Date: July 2008

Published By: Datamonitor

Page Count: 11

Order Code: R313-34416

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Introduction

This report on Feel Good Drinks forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the soft drinks company has achieved success in the UK market by marketing itself as an approachable company with strong ethics.

Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge
Identify specific areas for operational improvements
Capitalize on the knowledge of experienced companies when entering a new niche or market

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