The Financial Advice Market: Advisor opinion of provider brand: Industry Research

The Financial Advice Market: Advisor opinion of provider brand

Published Date: March 2006

Published By: Datamonitor

Page Count: 48

Order Code: R313-14306

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Description

Table of Contents

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Introduction
Datamonitor constantly monitors the attitude of financial advisor to leading provider brands through its quarterly survey of advisor opinion, however this brief delves deeper, focussing on what advisors believe different provider brands represent and what they look for in provider branding.

Scope

Survey of 100 financial advisors to ascertain their opinion of market developments and provider brands
Delves into advisor opinion of the importance of brand and various brand features

Highlights
Service as a brand value is the key to success, while social values are considered least important by advisors.

Standard Life and Prudential have the highest rated brand amongst those questioned.

Reasons to Purchase

See how important brand is relative to other factors that effect choice of provider
Assess the relative importance of various brand values so that resources can be focused on the key areas

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