This Financial Insights Perspective provides the FinSights Advisor's weekly perspective on the financial services industry. It provides financial institutions with timely guidance about maximizing one's technology investments. This week's issue focuses on green products and services offered by financial institutions. Growing green financial products and services raises a host of questions. Why are more financial institutions launching products and services that have a green connection? Are these initiatives going to make a difference? What are the benefits from green products and who are the beneficiaries?

This document describes a range of financial products and services that have a green connection with one of the three financial industry segments (i.e., banking, capital markets, and insurance). Offering green products requires an understanding of the benefits to the environment and the business value to the financial institution. (See How Green Is Your Financial Institution's House?, Financial Insights #FIN212426, May 2008, for comments on green components of IT, datacenter, premises, and so on.) Financial institutions and FinTech vendors should develop climate friendly business processes and product offerings. Have you launched green initiatives? Let us know.