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Home  > Computers and Information Technology  >  Software  >  CRM & Customer Service

Fixed telco customer service strategies

Published Date: January 2006
Published By: Ovum Plc
Page Count: 18
Order Code: R464-85
 
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Customer service is no longer viewed as a costly necessity, but is increasingly viewed as a means of differentiating a telco’s service offerings from those of its competitors, thereby enabling them to move away from pure price-based competition. Customer service has gone strategic.
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