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Home > Healthcare > Medical > Telemedicine, IT & Ehealth
Formulating an Effective Electronic Health Records Strategy (Strategy Focus)
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| Published Date:
June 2006
Published By:
Datamonitor
Page Count:
17
Order Code:
R313-14529
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Introduction
Formulating an effective strategy for selling electronic health record (EHR) solutions to healthcare requires vendors to adopt a two-pronged approach, one that focuses on both short-term, immediate healthcare institution and vendor priorities in addition to educating and developing the market for further EHR penetration.
Scope
- Examines essential ingredients of EHR strategies, using US and UK examples
- Builds on ongoing primary research with healthcare organizations, physicians, consumers
Highlights
An effective EHR go-to-market strategy "begins with the end in mind."
Vendors should view themselves as more than just product companies.
Peer references and partnerships are important ingredients of a go-to-market strategy.
Reasons to Purchase
- Gain insight into how you can craft an effective sales strategy for EHR solutions
- Approach your strategy development with the right mindset for an emerging market like EHR
- Gain insight into Datamonitor's perspective on what makes a vendor successful
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