Formulating an effective CRM strategy (Strategy Focus): Industry Research Report

Formulating an effective CRM strategy (Strategy Focus)

Published Date: August 2007

Published By: Datamonitor

Page Count: 15

Order Code: R313-25009

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Description

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Introduction

This report is a study of the strategy that the pharmaceutical industry needs to take to enable higher profit margins - and how technology vendors can enable this through the use of CRM.

Scope

Pharmaceutical companies need to increase drugs' profitability during its profit window
A reduced sales force needs to be more effective - and this can be achieved through the effective use of CRM
Sales and marketing should be coordinated - and CRM should be a part of this.

Highlights

As the pharmaceutical industry faces a number of pressures on their profit margins pharma companies need to ensure that they formulate a strong sales and marketing strategy. Vendors can help pharma companies achieve this by helping achieve the most from their CRM installations.

Reasons to Purchase

Understand the strategy that the pharma companies should be taking to achieve greater profit margins.
Learn how CRM can help pharma companies achieve their aims.
Understand how the unique characteristics of the pharma industry can be met through the effective use of CRM.

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