France Online Advertising: Industry Research Report

France Online Advertising

Published Date: August 2007

Published By: eMarketer

Page Count: 20

Order Code: R203-500

Questions About This Report

E-mail a Colleague

Printable Page

Fax Your Order

Description

Table of Contents

Search Inside
this Report

Similar
Products

France was not an early leader in Internet usage, and French firms were relatively slow to advertise and market online. Now, however, Internet penetration and online marketing have grown and France is the third-largest online advertising spender in Europe, behind the UK and Germany.

The France Online Advertising report analyzes the forces driving France's emergence as one of the leading Internet advertisers in Europe.

Online advertising campaigns are fairly new to the French, and many French companies still put the bulk of their online efforts into Web sites and e-mail designed to communicate brand messages. But the country's big brands are beginning to experiment with blogs and other new techniques, including mobile advertising.

eMarketer estimates that the French online ad market will grow at a rate of more than 34% during 2007, and total over $4 billion by 2011.

Key questions the "France Online Advertising" report answers:

What is the current value of the French online advertising market?
What contribution does online spending make to the total advertising spend in France?
How does the French market differ from the US and other major European countries?
How are the mobile Internet and other trends affecting the online advertising landscape?
And many others...

eMarketer Reports—On-Target and Up-to-Date

The France Online Advertising report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right now.

Similar Products

• Independent Yellow Pages Publishers 2008: Forecast & Analysis

Published Nov 2008 by Simba Information - Reports

• Top 20 U.S. Yellow Pages Markets 2008

Published Sep 2008 by Simba Information - Reports

• Pot Noodle case study: resurrecting an unpopular product into an iconic, entertaining brand

Published Aug 2008 by Datamonitor

• Online Advertising and Streaming Video: A Solution That Ensures Content Originators Get Paid

Published Aug 2008 by Generator Research Limited

• Schawk Inc - SWOT Analysis

Published Aug 2008 by Datamonitor

• Public Relations Firms in the US - Industry Market Research Report