The mobile
communications market is
largely seen as having
passed its growth phase,
entering a state of
saturation, as well as a
negative trend in mobile
revenues. This report will
focus on communication,
even if the mobile phone
today can do so much more
than communicate, as well
as on the new methods of
communication: SMS,
VoIP, IM, social networking,
Key questions
- What do the users want?
- What are the main challenges for the operators?
- What’s going to happen to voice?
- To what extent will mobile instant messaging cannibalise SMS?
- May Telecom operators become mobile social networking
facilitators?
- What are the key success factors for the RCS initiative?
- Which scenario for the future and where do the operators
position themselves?
Countries analysed:
France, Germany, Italy, Japan, Spain, UK, USA
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