"MMS is seen by many as a chance to cash in on the success of SMS with
more complex, high quality messaging services. In contrast to SMS (it
has been claimed that SMS was also very focused on the mobile network
market) MMS will reportedly take Internet-based protocols into account
in order to "reap the benefits of synergy, lower cost and ease of use"
(3GPP). What this appears to mean in practice is faster data speeds
associated with the introduction of 2.5G and 3G, new convenient handsets
and multimedia content and services from a variety of sources."
Emma Pedley - Senior Analyst, Visiongain
Text messaging is the single greatest success of the modern
telecommunications era, in terms of evolutionary consumer growth and
grass-roots usage. A new social culture has arisen to take advantage of
the services that SMS and other messaging formats can offer. Now, with
next-generation networks on the verge of global roll-out, visiongain's
new report offers a critical examination of the future for SMS.
With expert industry analysis, comprehensive technical data, market
evaluations and descriptions of the new applications for messaging users
and providers, the Messaging Report 2001 is your complete guide to the
coming decade of multimedia services. It includes visiongain's Messaging
Survey 2001 - analyst opinions from around the world, explaining when
advanced technologies such as EMS and MMS will arrive, what they will
enable, and how they will fare in today's telecoms markets.
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