| Pearl Research's exclusive 120+ page report analyzes the emergence of China as both a consumer and producer of games and interactive entertainment.
China's games market, inclusive of online, packaged PC and console, is expected to exceed $1.3 billion in 2008. What are the latest opportunities and trends in this emerging market?
China is emerging as a development and outsourcing destination due to its low cost structure, large labor force and robust infrastructure. How much can companies really save by outsourcing game development to China and are the risks worth the benefits?
This exclusive study includes an analysis of these trends:
Online Games
Growth of casual games and its effect on increasing game adoption. Several high-profile marketing deals between game operators and well-known consumer brands have further increased the awareness of games
Increasing move towards in-game ads and sponsorships due to concern about the over-use of micro-transactions
Discussion of marketing strategies for online games including off-line marketing and the use of celebrity spokespersons
What’s popular at Internet cafes and their role in influencing the growth of the games market
Key metrics: market sizing and forecasts, size of casual versus MMORPG segment, game operator market share, top titles with concurrent user numbers
Console and Packaged PC Games
PS3, Wii and Xbox 360 market forecasts in 2006-2010
Discussion of relevant trends, current marketplace conditions for console and PC, government regulations, and the effect of piracy and gray imports on sales
Key market metrics and much more
Game Development and Outsourcing
Candid discussion of the strengths and weaknesses of outsourcing to China
Captured savings from outsourcing game development is often less than companies expect
A wave of international game developers rushing to set up operations is contributing to wage inflation and exacerbating the existing talent crunch
Much more additional information about outsourcing trends in China
|
0 items
