Next Generation Perspective Vol. 1, Issue 13: Industry Research Report

Next Generation Perspective Vol. 1, Issue 13

Published Date: April 2007

Published By: Pyramid Research

Page Count: 5

Order Code: R8-565

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EVENT SPOTLIGHT

In 2006, Sprint’s stock price slumped as a result of disappointing subscriber figures. This drop stemmed partly from a capacity overload on Nextel’s iDEN network, leading to increased churn and a lack of new additions to its desired market base—creditworthy postpaid subscribers. In addition, more disappointment ensued at the end of March 2007 as the company lost the right to compete with AT&T, Verizon, and Qwest for lucrative government contracts. Nevertheless, Sprint hopes the strategy of sacrificing short-term top-line growth for a better customer mix while deploying the most innovative technologies will better position the company in the medium term. This comes at a time when rumors surround the acquisition of Alltel, the fifth-place wireless company in terms of market share, with perhaps the best coverage in remote areas. We believe the acquisition of Alltel would make Sprint the US market share leader, with a more complete footprint across the US.

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