Generic Series: Benchmarking Patent Expiries - Key Factors Affecting Brand Erosion at Patent Expiry

Published Date: April 2007 Published By: Datamonitor Page Count: 99 Order Code: R313-21371 $7,600.00   Online Download $15,200.00   Global Site License   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Similar Products Introduction With declining returns from drug development pipelines, preservation of branded revenues is key for manufacturers. Inevitably though, once the core product patent of a pharmaceutical drug expires, generic companies will launch their own, cheaper versions of the drug, encouraging product switching and eroding the revenues of branded pharmaceuticals. Scope Analysis of brand drug and franchise erosion following generic incursion across the US and five major European markets Examination of number and frequency of generic competitors entering individual markets Assessment of brand and generic pricing strategies following generic entry In depth case study analysis, utilizing IMS data to examine individual formulation specific brand erosion Highlights Branded pharmaceuticals face varying levels of generic competition and experience different speeds and severity of erosion depending on the country the drug is marketed in. Manufacturers need to be aware of country specific incentives and barriers to generic prescribing in order to formulate their specific brand defense strategies Branded pharmaceuticals also experience different levels of brand erosion depending upon their formulation. Lifecycle management strategies such as producing a range of different formulations can offer protection to branded revenues once the core product patent expires Competition within the generics market is becoming increasingly fierce with ever more companies entering the market. Generics manufacturers need to be aware of which branded products and formulations to target in order to receive the greatest return on investment Reasons to Purchase Predict the impact of patent expiry on a brand, assisting with brand business planning or generic target identification Assess country specific trends, and how governmental regulations and healthcare provider actions influence brand and generic pricing and prescribing Explore how lifecycle management strategies can protect brand franchises, limiting the impact of generic competition Please note, this file is delivered as a Zip file. Similar Products • Independent Yellow Pages Publishers 2008: Forecast & Analysis Published Nov 2008 by Simba Information - Reports • Top 20 U.S. Yellow Pages Markets 2008 Published Sep 2008 by Simba Information - Reports • Pot Noodle case study: resurrecting an unpopular product into an iconic, entertaining brand Published Aug 2008 by Datamonitor • Online Advertising and Streaming Video: A Solution That Ensures Content Originators Get Paid Published Aug 2008 by Generator Research Limited • Schawk Inc - SWOT Analysis Published Aug 2008 by Datamonitor • Snapshots Mexico Advertising 2008 Published Aug 2008 by Snapdata International Group • Snapshots Australia Advertising 2008 Published Aug 2008 by Snapdata International Group • Snapshots France Advertising 2008 Published Aug 2008 by Snapdata International Group • U.S. Mobile Advertising and Search Markets Published Jul 2008 by Frost & Sullivan • Sales Promotion Services Published Jul 2008 by First Research, Inc.