|
|
Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
Germany Online Advertising
|
| Published Date:
December 2007
Published By:
eMarketer
Page Count:
19
Order Code:
R203-544
|
|
|
|
Britain may lead Europe in Internet penetration, online advertising spending and e-commerce revenues, but Germany has the largest online population. At the center of the continent, Germany—with its technical expertise—will play a critical role in Europe’s online future.
The Germany Online Advertising report analyzes the trends that are propelling the second-largest advertising market in Europe into the online marketplace.
While consumers and advertisers in Britain were generally quick to explore the benefits and potential of the online channel, many Germans—and German businesses—took time to warm to the Web.
One reason is that, socially and commercially, Germany is somewhat conservative. Practicality is a virtue, and established leaders in many industrial sectors are not inclined to pursue innovations in advertising and marketing until they are proven to bring results.
But the Teutonic tipping point has arrived.
In 2007, eMarketer projects that German online ad spending will reach €2.4 billion ($3.29 billion), and growth will continue at double-digit rates, taking online spending to €3.5 billion ($4.48 billion) in 2010.
Key questions the “Germany Online Advertising” report answers:
- How does online advertising spending in Germany compare with spending in the UK and other European countries?
- What does Internet ad spending contribute to the country’s total advertising budget?
- Which industries spend most to advertise online in Germany?
- How advanced is Germany’s mobile Internet market?
- And many others…
eMarketer Reports—On Target and Up to Date
The Germany Online Advertising report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
|
Similar Products
• Independent Yellow Pages Publishers 2008: Forecast & Analysis
Published Nov 2008 by Simba Information - Reports
• 2009 U.S. Advertising Agencies Industry Report
Published Oct 2008 by Barnes Reports
• 2009 U.S. Marketing Research & Public Opinion Polling Report
Published Oct 2008 by Barnes Reports
• 2009 U.S. Public Relations Agencies Industry Report
Published Oct 2008 by Barnes Reports
• 2009 U.S. Printing Industry Report
Published Oct 2008 by Barnes Reports
• 2009 U.S. Telemarketing Services Industry Report
Published Oct 2008 by Barnes Reports
• Market Research Services
Published Sep 2008 by First Research, Inc.
• U.S. Mobile Advertising 2008-2012 Forecast and Analysis
Published Sep 2008 by IDC
• Understanding Federal Government Priorities and Attitudes: How Do Agencies View Your Marketing Approach?
Published Sep 2008 by IDC
• U.S. Online PC Games Advertising 2008-2012 Forecast: Games Not a Gamble for Advertisers
Published Sep 2008 by IDC
|
|
|
|
0 items
