2009 Q-1 Germany SMB: Impacts of a Game-Changing Economic Downturn: How to Market Effectively & Stay Competitive

Published Date: February 2009 Published By: AMI-Partners, Inc. Page Count: 37 Order Code: R149-467 $2,495.00   Online Download   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Search Inside this Report Similar Products Q-Pulse provides marketers with timely information on Germany SMBs’ changing perceptions, attitudes, and behaviors during the current recession. Q-Pulse also provides metrics needed to predict the impact of economic forces on the IT market and to better address SMBs’ changing needs. IT marketers will be able to gauge buying sentiments and plans among businesses during the economic downturn and predict future opportunities with respect to buying cycles. This Q-Pulse report will help companies fine-tune their go-to-market product communications and selling platforms to better align with current business needs and challenges of their SMB customers. Specifically the Q-Pulse report allows marketers to better understand the following: Economic Impact: SMB’s changing concerns, challenges and pain points Business Actions: specific actions SMBs are taking to mange through the downturn IT Plans & Actions: past 3 months’ purchases and planned purchases in various categories of IT Mindset & Attitudes: changes in SMBs with respect to their views of technology Benefits of the quarterly intelligence report include the capacity to: Assess changes in category-level IT spending Identify key changes in how to market effectively to SMBs Monitor the evolving needs and pain points of SMBs Evaluate regional opportunities with greater clarity This quarterly survey tracks worldwide small (SB: 1-99 employees) and medium (MB: 100-999) companies across several leading countries—with established and emerging economies. These quarterly “Q-Pulse” surveys supplement AMI’s longstanding comprehensive annual primary research of global SMB markets. Similar Products • Snapshots Poland IT Services 2009 Published Nov 2009 by Snapdata International Group • Hosting Versus Cloud: Aren't They All The Same? Published Nov 2009 by IDC • IT Services Contracts Monthly Datasheet, October 2009 Published Nov 2009 by Datamonitor • 2009 U.S. Green IT Survey - Services Implications Published Nov 2009 by IDC • SMB IT Resources: Managing Mobility Deployments Published Nov 2009 by IDC • Monthly IT Services News Analysis, October 2009 Published Nov 2009 by Datamonitor • Best Practices: Chevron's IT Transformation to Align Business and IT Strategies Published Nov 2009 by IDC • Japan Carrier Solutions and Managed Services 2009-2013 Forecast and 2008 Analysis Published Nov 2009 by IDC • IT Security Across Western European Vertical Markets - Trends and Opportunities: An IDC Survey Published Nov 2009 by IDC • Home Office 2009 Profile Update: Economy's Impact on Home Business Formation and Technology Adoption Published Nov 2009 by IDC