2007 Global Digital Media Volume 1 - Industry Convergence Continues: Industry

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2007 Global Digital Media Volume 1 - Industry Convergence Continues

Published Date: May 2007

Published By: Paul Budde Communication Pty Ltd

Page Count: 166

Order Code: R170-860

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Description

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This annual report offers a wealth of information on the worldwide Digital Media industry, and includes analyses, statistics, trends and forecasts. The report also includes an overview of regional developments.

Subjects covered include

Transitioning to a digital industry, including convergence;
Industry business models, including triple play;
Marketing strategies;
Internet media companies;
Changes to traditional media;
Advertising strategies and revenues;
Permission-based marketing;
Digital media in the business market;
Regional overview.

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