The Global Economic Crisis: The Impact On Consumer Attitudes & Behaviors In Brazil:

The Global Economic Crisis: The Impact On Consumer Attitudes & Behaviors In Brazil

Published Date: September 2009

Published By: Datamonitor

Page Count: 15

Order Code: R313-54406

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Description

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Introduction

Datamonitor's survey of Brazilian respondents established that 38% either 'strongly' or 'tended' to agree with the statement "I believe my country of residence is in a recession". However their relative conviction in this belief is lower than the global average (69%). This reflects the greater optimism and growing financial and emotional satisfaction among Brazilians as prosperity has increased

Scope

Detailed analysis documenting Brazilian consumers' 'recessionary mindset' and how this influences perceptions about current and future prospects
Insights highlighting how the economic downturn has affected perceived quality of life, emotional wellbeing and financial security in Brazil
In-depth analysis of Brazilians' changing price sensitivity, value consciousness and attitudes towards private label across four major FMCG sectors
Countries and categories covered: Brazil; food and non-alcoholic beverages, alcoholic beverages, personal care and household care

Highlights

Optimistic about the economic outlook and their personal finances, Brazilian consumers have become more quality conscious and savvier shoppers, but remain prudent spenders. Nearly half perceive that their lifestyle has been impacted by the recession

Much is made about the growing materialism and brand consciousness among Brazilian shoppers, especially the burgeoning middle class segment. When surveyed by Datamonitor in April 2009, more than a quarter of Brazilian respondents disagreed that they were giving up some of their favorite brands in light of the economic downturn

For 77% of Brazilian shoppers, overall quality of products sold has a high amount of influence over where people do their grocery shopping. This is symptomatic of the aspirational mindset among Brazil's evolving consumer culture and the opportunities apparent for strong brands that are synonymous with quality

Reasons to Purchase

Gain a detailed understanding of changing consumer attitudes and behaviors amid the downturn in order to determine appropriate recessionary strategies
Obtain country and sector specific insight about pertinent recessionary themes such as private label and consumers' value consciousness
Assist consumer segmentation and targeting efforts by accessing data from two waves of primary research conducted in August 2008 and April 2009

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