This is a segment chapter from a larger publication, the Global Entertainment and Media Outlook: 2008-2012, published by PricewaterhouseCoopers. The Outlook provides in depth global analyses and 5-year growth projections for 15 industry segments. Together these segments constituted a $1.6-trillion industry in 2007. In addition to analyzing economic data, the forecast also considers numerous strategic, operational, technological, demographic, political, and cultural factors affecting the industry's growth and evolution. Each industry chapter provides an analysis by region covering the US, EMEA (Europe, Middle East and Africa), Asia Pacific, Latin America, and Canada.
For the purposes of coverage within this publication, the radio and out-of-home advertising market consists of advertiser spending on radio stations and radio networks, plus out-of-home media such as billboards, street furniture (bus shelters, kiosks, etc.), transit displays (bus sides, on-train print, taxi toppers, etc.), sports arena displays, captive ad networks (in such venues as elevators) and other formats, and satellite-delivered radio subscriptions in the United States and Canada. Satellite radio in the United States also includes advertising. In EMEA (Europe, Middle East, Africa) and Asia Pacific, the market includes public radio license fees. Advertising spending is tracked in EMEA, Asia Pacific, Latin America, and Canada, net of agency commissions. Advertising in the US and Russia is customarily reported as gross spending, which is how it is reflected in our analysis.
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