This is a segment chapter from a larger publication, the Global Entertainment and Media Outlook: 2008-2012, published by PricewaterhouseCoopers. The Outlook provides in depth global analyses and 5-year growth projections for 15 industry segments. Together these segments constituted a $1.6-trillion industry in 2007. In addition to analyzing economic data, the forecast also considers numerous strategic, operational, technological, demographic, political, and cultural factors affecting the industry's growth and evolution. Each industry chapter provides an analysis by region covering the US, EMEA (Europe, Middle East and Africa), Asia Pacific, Latin America, and Canada.
For the purposes of coverage within this publication, casino and other regulated gaming consists of betting activities conducted within brick-and-mortar casinos, including land-based casinos, riverboats, dockside casinos, tribal casinos, slot parlors, racinos (slots at racetracks), and limited-stakes casinos, as well as online gaming at Internet casinos, in virtual poker rooms, through betting exchanges, and on other online sites in countries where it is legal. The market also includes sports betting where it is legal. Lotteries, bingo, horse racing, and other gaming activities are not included. Online sports betting is counted in the sports betting totals. Spending totals represent gross gaming revenue, which is the house win, or the amount wagered minus the amount returned to players as winnings. In the case of virtual poker rooms, revenue consists of charges to the pot in each game. For legal sports books, revenue consists of the house cut deducted from the amount returned to winning bettors.
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