Global Power Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery

Published Date: September 2009 Published By: Global Markets Direct Page Count: 179 Order Code: R3480-14421 $3,000.00   Online Download $6,000.00   Global Site License   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Similar Products Global Power Industry Outlook to 2010: Marketing and Sales Strategies and the Impact of Recession and Recovery Summary “Global Power Industry Outlook to 2010: Marketing & Sales Strategies and the Impact of Recession and Recovery” is a new report published by Global Markets Direct in association with ICD Research that analyzes how power and equipment companies, and materials and service suppliers spend on media, marketing, and sales and how business are being affected by the recession. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers to fossil fuel, nuclear, hydro and renewable power companies. The report also identifies power companies and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels. Scope The opinions and forward looking statements of over 1,300 industry executives have been captured in our in-depth survey, of which 50% represent Directors, C-levels & Departmental Heads This report covers data and analysis on media channel spend, marketing and sales practices and industry developments by power companies and their suppliers and contractors The report examines current practices and provides future expectations over the next 12-24 months The research is based on primary survey research conducted by Global Markets Direct in association with ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations Key topics covered include media spend activity, marketing and sales behaviors & strategies by power generation and distribution companies and their suppliers and how these have been affected by the recession, as well as threats & opportunities, investment outlook and business confidence among both buyers and suppliers. In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats The report provides qualitative analysis of key industry opportunities and threats and contains full survey results The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East Highlights 61% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 19% looking to decrease it 27% of industry players are adapting product portfolios or positioning to meet clients cost pressures 56% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge Reasons to buy Benchmark your sales and marketing plans with industry competitors to effectively determine strategy Identify the specific marketing approaches your competitors are using to win business during the recessionary climate Better promote your business by aligning your capabilities and business practices with your customer’s changing needs during these times of market uncertainty Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers in the power industry Effectively plan your business strategies Predict how the industry will grow, consolidate and where it will stagnate Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry Similar Products • Electric Power Transmission, Control & Distribution in the US - Industry Risk Rating Report Published Oct 2009 by IBISWorld • Transmission Line Construction in the US - Industry Market Research Report Published Oct 2009 by IBISWorld • World Transformer Market Published Sep 2009 by Frost & Sullivan • Switchgear and Switchboard Apparatus Manufacturing Industry in the U.S. and its International Trade [Q3 2009 Edition] Published Sep 2009 by Supplier Relations US, LLC • Oil and Gas Field Machinery and Equipment Manufacturing Industry in the U.S. and its International Trade [Q3 2009 Edition] Published Sep 2009 by Supplier Relations US, LLC • SIC' 10 Published Sep 2009 by Yole Developpement • Freedonia Focus on Electric Power T&D Equipment in China Published Aug 2009 by Freedonia Focus • CCS current trends and future prospects Published Aug 2009 by Datamonitor • Oil and Gas Field Services Published Aug 2009 by First Research, Inc. • Freedonia Focus on World Electric Power T&D Equipment Published Jul 2009 by Freedonia Focus