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Home > Consumer Products > Consumer Products & Retail > Apparel & Accessories
Global Market Review of Lingerie and Intimate Apparel - Forecasts to 2012 - 2005 Edition
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| Published Date:
December 2005
Published By:
just-style
Page Count:
68
Order Code:
R757-9
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The value of the world lingerie market in 2004 is estimated at US$29.15bn, 1.6% lower than the figure for 2003. This fall is due to ageing populations in the developed world, fierce retail competition driving prices down and the continued movement of production to lower cost countries.
Today, the fundamental marketing issue in the lingerie business is about the battle for share that takes place between global brands and retailers' own labels worldwide. It is also about consumers' expectations and brand aspirations, lifestyle in the western world and whether the developing world will buy this lifestyle.
Our best-selling first edition quantified the market and examined the position of the major global players. This new study concentrates on brands with a specific stance, the dynamics of the market and what is driving the lingerie apparel sector.
This brand new report reviews the price structure of lingerie, global market value and consumption and offers forecasts to 2012. We also look at brands and price points, product and market positioning and provide company case studies for major international players and emerging brands, including Sara Lee, Triumph and Warnaco.
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