HDTV: From Niche to Ubiquity: Industry Research Report

HDTV: From Niche to Ubiquity

Published Date: March 2007

Published By: Consumer Electronics Association

Order Code: R265-196

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This study is the latest in a long line of CEA research about both the current installed base and future uptake of high-definition televisions. In this study, CEA takes a look at the type of HD displays in use, how the displays were purchased, the ways these displays are being used, and satisfaction with the various aspects of owning. Along the way, CEA also makes comparisons to shipment data trends where appropriate. It also investigates the opportunity for future first time and replacement sales of product, along with what will drive and/or hold back these purchases. This report is a must-have for companies who want to have the latest in consumer research relating to the current and critically important upgrade to high-definition TV.

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