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Home > Consumer Products > Consumer Products & Retail > Retail
Health Supplement Stores
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The health supplement store industry includes about 10,000 stores with combined annual revenue of almost $5 billion. Major companies include General Nutrition Centers (GNC); Vitamin Shoppe; and Vitamin World. The industry is fragmented: the top 50 companies hold 40 percent of industry sales.
COMPETITIVE LANDSCAPE
Health and nutrition trends and consumer spending drive demand. The profitability of individual companies depends on product innovation, effective merchandising, and competitive pricing. Large companies have advantages in purchasing, distribution, finance, and marketing. Small companies can compete effectively by providing superior customer service, offering unique products, or serving a local market. The industry is labor-intensive: average annual revenue per employee is less than $100,000.
Health supplement stores compete with mass merchandisers, supermarkets, drugstores, mail order and Internet retailers, health food stores, and direct sellers.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products sold in health supplement stores include vitamins, minerals, and dietary supplements (70 percent of industry sales) and grocery items (20 percent). The vitamin, mineral, and health supplement (VMHS) category includes "alphabet" vitamins, multi-vitamins, aromatherapy, herbal extracts, and macrobiotic, homeopathic, herbal and botanical remedies. Sports nutrition products include protein and weight gain supplements, sports drinks and bars, and high potency vitamins. Weight loss products include diet pills, shakes, bars, and teas; meal replacements; and low carb items. Other categories include beauty care, pet care, books, and magazines.
The health supplement store industry includes national and regional chains, franchises, and independent ...
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