| Based on national consumer surveys conducted in January of every year from 1988 to the present, the American Sports Data, Inc. report tracks and analyzes health club membership by demographics, frequency of attendance, activity participation, competitive facility patronage (YMCAs, corporate facilities, universities, military, in-home exercise, etc.) and membership fees. New, expanded report includes: market share analysis (commercial clubs/non-profits/misc. for-profits); share of universe (health club exercise as % of total U.S. fitness participation); tenure analysis.
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