IPTV Back Office Systems: Industry Research Report

IPTV Back Office Systems

Published Date: July 2005

Published By: Multimedia Research Group, Inc.

Order Code: R190-027

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IPTV service deployment is at an inflection point, and has all appearances of becoming commonly offered by service providers globally. IPTV is finding broad acceptance across a broad range of service providers among the largest incumbents such as SBC, Verizon, France Telecom, and BT, among the smallest incumbents such as Cyprus Telecom Authority and the U.S. independents; and including a range of competitive carriers, especially in Europe, such as FastWeb in Italy, Free and Neuf in France, and Video Networks in the UK.

Some markets have very strong competition from cable companies. This is particularly true in North America and parts of Europe, such as the Benelux countries and Austria. In many of these areas the cable companies are becoming strong competitors for telephony services. For example, the leading incumbents in the U.S. have lost as much as 25 percent of their switched access lines in the last five years.

In Europe and Asia, where competition is less intense, many service providers are introducing IP TV services to take advantage of what its an open market for IPTV services. In the U.S., the large incumbents are responding to this competitive pressure with bundling strategies that include voice, broadband data, TV services, and mobile services, which takes them beyond the cable companies' "triple play" to a "uadruple play" or "grand slam" strategy.

Bundling strategies are less common outside of the U.S., but are likely to be of real interest to these carriers because bundling can increase customer spending by encouraging the sale of service features.

This report examines the back office system deployment strategies of IPTV service providers globally. Their back office strategies extend beyond just IP TV and incorporate bundling and multiservice strategies that encompass IPTV, broadband data, and Voice over IP (VoIP) as well as other bundle elements such as mobile voice services. This report examines four categories of back office systems: