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2009 India SMB IT Services Market Opportunity Focused on IT Services Trends, End-User Needs and Buying Behavior


Published Date: May 2009
Published By: AMI-Partners, Inc.
Page Count: 43
Order Code: R149-491
 
DescriptionTable of ContentsSimilar
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This report addresses the SMB IT services market in India from several key viewpoints: overall market opportunity/outlook, product/services adoption trends and drivers, usage behavior and brand preferences, purchase channels, and decision making.

This report offers service providers, vendors and marketers a clear understanding of how the SMB market has been impacted by business concerns today, coupled with the current economic environment and future prospects. The study provides detailed analysis of:
  • How has the economic downturn affected the SMBs in terms of ICT purchases
  • Evolution of SMBs’ mindset and IT preferences
  • Measures to successfully target SMBs in this environment
  • IT services classifications -- overview
  • Market size and opportunity

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