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Home > Communications > Wireless > Components/Equipment
India’s Mobile Markets: The Next Land Run for Mobile Vendors?
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The secret of the Indian mobile market is out. All of the major equipment providers and handset manufacturers have targeted India as a high priority for increasing their worldwide presence for years to come.
But now that the market has emerged is the sky really the limit? TDG's latest report, India Mobile Market: The Next Land Run for Mobile Vendors? provides a summary of the recent evolution of this sector as well as the dynamics which will make India the number two mobile subscriber market in the world by 2010.
Key findings from this report include:
- All inhabited areas (and hence the entire population) of India should be covered by mobile networks by the end of 2009, despite only 45-50% coverage today.
- The number of total mobile subscribers is expected to increase from just over 100 million today to over 348 million by year-end 2010.
- Despite what the Telecom Regulatory Authority of India terms a "quality of service crisis", fierce price wars among India mobile operators have caused near exponential growth in mobile subscribers since 2003.
From the Report:
In today’s increasingly digital world where people are constantly on the move, the mobile phone is perceived as a key communications device not just for business but for personal use as well.
In India, mobile phones help shape the identity of individuals, families and society. In short, they are viewed not just as communications devices but as status symbols.
Though the average Indian mobile subscriber remains cost conscious due to low income living and the vast majority of Indian mobile subscribers use only voice or SMS services; newer, more multifunctional handsets (with features such as FM radio, cameras, and mobile video) are becoming increasingly popular.
Only time will tell how much of a social impact newer value-added services as well as higher mobile penetration in general will have upon the Indian mobile subscriber population.
Please Note: Online delivery of this product is only available as a Global Site License (Access to report for any number of people internal to your organization via your local network or intranet sites, including access to report and supplemental features.)
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