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Three Inhibitors to Emerging Market Success

Published Date: July 2007
Published By: Vital Wave Consulting
Page Count: 5
Order Code: R3484-3
 
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DescriptionTable of ContentsSimilar
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Multinational corporations want to grow revenues in emerging markets, but their success is threatened by deeply ingrained practices tailored to the mature-market environment:
    1. Corporate incentive structures favor short-term performance over longer-term business investment and execution
    2. Technological innovation overshadows new business models
    3. Reliance on traditional data sources and market analyses that misrepresent developing-country business opportunities
This report describes each of these inhibitors and provides strategies for overcoming them in order to grow revenues in emerging markets.
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