Innovation in Weight Management: Novel ingredients, regulatory challenges and go-to-market strategies

Published Date: April 2009 Published By: Business Insights Page Count: 173 Order Code: R162-931 $2,875.00   Online Download $10,781.25   Global Site License   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Search Inside this Report Similar Products Innovation in Weight Management Novel ingredients, regulatory challenges and go-to-market strategies Report Overview... Despite the current economic crisis, the weight management market will continue to expand in line with increasing levels of obesity worldwide. A surge in regulatory policies surrounding the marketing of weight management foods requires manufacturers to substantiate all associated claims with comprehensive scientific evidence including controlled clinical trials. ‘Innovation in Weight Management: Novel ingredients, regulatory challenges and go-to-market strategies’ is a new ingredients report published by Business Insights that provides a unique analysis of the regulatory frameworks in Europe and the US in relation to weight management products, and how this will impact the category in the next five years. The analysis also provides a framework to enhance process management in this area and guidance on launching successful weight management ingredients, both in dietary supplements, and food and drinks. Key Findings... The market for diet foods and beverages was valued in excess of $10.38bn in 2008. In addition, the total sales of obesity medications in the US and EU expanded by 49%, from $713m in 2006 to $1.06bn in 2007. The number of new product launches in weight management increased at a rate of over 1.8% from 2007-2008. Data suggests growth in this market will continue through 2010, despite the economic crisis, at a CAGR of 3.7% (2005-2010). Satiety product launches have risen almost 50% in line with a small decline in ‘low and no fat,’ driven by consumers looking for a weight management solution that can be integrated into foods or drinks as part of a broader lifestyle change. Use this report to... Quantify future growth areas in weight control ingredients based on this report’s global market and statistical sales data by category and function in Europe and the US from 2001-2011. Enhance your product development strategies by examing recent weight control product launches, brand loyalty and brand positioning to ensure your NPD strategies complies with regulations during times of increased market competition and pressure on supply chain costs. Implement the best-practice strategies of leading innovators in the weight control ingredients market using this report’s analysis of key players including Cognis, DSM Nutritional Products, Sabinsa Corp, Rexlor Group and Optipure. Identify the drivers and key issues effecting the weight control ingredients market and gain insight into changing regulation in the EU and the US and how this will impact product formulation and marketing in 2009 and beyond. Key issues... Stricter regulatory legislation. The impact of strict regulatory legislation governing health claims made by manufacturers will require proven scientific evidence to substantiate any claims made by the ingredient or the finished product. Switch from stimulant to satiety. Analysis of novel ingredients has highlighted a switch to satiety driven by consumer demand for weight loss products with instant results. Lack of clinical data. Analysis of 26 branded ingredients highlighted that 20 had no clinical data showing weight loss in humans and 12 (46%) had carried out less then one human trial on their products. Globesity. Levels of obesity increased globally over the last five years, with estimates from the WHO showing 1.2bn consumers are overweight whilst at least 300m were obese in 2008. Your questions answered... Which new product launches featured weight management ingredients and how were they marketed? What is the size of the weight management food and drinks ingredients market and what is its outlook to 2012? How will changing health claim regulation affect the weight management food and drinks industry? What are the key emerging trends and opportunities in weight management ingredients? Where are the biggest opportunities in weight management foods and beverages in the EU and the US? What strategies can companies employ to access future growth opportunities in this fast growing market? 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