Internet Selling in Financial Services - UK: Industry Research Report

Internet Selling in Financial Services - UK

Published Date: February 2006

Published By: Mintel International Group Ltd.

Page Count: 143

Order Code: R560-1910

Questions About This Report

E-mail a Colleague

Printable Page

Fax Your Order

Description

Table of Contents

Search Inside
this Report

Similar
Products

Technological developments such as high-speed broadband are helping to drive Internet penetration among households. This in turn is helping to drive growth in the financial ecommerce sector. However, most people are still only using the Internet to search for product and provider information and to browse financial websites (and then proceeding to buy via other channels); and many still need to be convinced of the merits and relative safety of buying, banking and investing online.

Consumer research data suggest that in the banking and insurance markets the average conversion rate (ie the proportion of sales to quotes conducted online) is currently around 25-35%. Companies are therefore investing heavily in marketing and product/service development in order to increase the rate of conversion. This involves offering financial incentives and exclusive online deals; improving online brand presence and the user-friendliness of websites; and enhancing the overall experience.

Similar Products

• Anywhere Banking: Technology and Attitudes Surrounding Mobile Banking in Latin America

Published Jun 2008 by Yankee Group

• The Banking Industry Architecture Network: A New Path to Core Systems Modernization?

Published Jun 2008 by TowerGroup

• MarketWatch: Financial Services

Published Jun 2008 by Datamonitor

• Personal Lending Innovations from Abroad

Published Jun 2008 by Datamonitor

• China Business Forecast Report Q3 2008

Published Jun 2008 by Business Monitor International

• Retail Banking Competitor Tracker: April 2008