This IDC study presents results from our 2009 Consumer Internet Video Survey. Included in this study are results pertaining to Internet video and advertising in the United States. The study was conducted online and engaged consumers aged 13 and up already watching Internet video.

"The vast majority of Internet video users in the United States understand the benefits that advertising allows. It's the content owners and advertisers that don't understand consumers. The online video format allows for a creativity and consumer engagement that very simply hasn't been utilized yet," says Elizabeth Curtis, associate research analyst in IDC's Consumer Markets program.