The overall Italian market is nearing saturation, with four out of five PC households having broadband access by 2010. We expect growth to arise from a migration to faster connectivity speeds driven by increased consumer awareness of broadband services and greater Italian-language content. Overall broadband ARPU is expected to decline due to increased competition in pricing and bundling by service providers. Given the current popularity of IPTV in Italy, we expect take-up of IPTV to increase with broadband connections serving around 20% of broadband households by 2010.

This report provides comprehensive five year historical and five year forecast market sizing data across the residential Italian Internet Services Market, consisting of:

• Households
• PC households
• Total internet connections
• Total broadband connections
• Total DSL connections, split by:
o 0-2Mbit/s
o 2-10Mbit/s
o 10+ Mbit/s

• Total cable modem connections
• Dial-up connections
• IPTV households
• Fixed internet penetration
• PC household penetration
• Broadband penetration of PC households
• Mobile internet connections
• Broadband access revenues
• Dial-up access revenues

Centre for Telecoms Research (CTR) provides insight into fixed, mobile and internet telecommunications markets around the world. It is our commitment to serve the international telecommunications community with accurate, informed and comprehensive market intelligence, to aid strategic and investment decisions.

Our market reports are based on robust, tried and tested, research methodologies. Historical market data is sourced largely from regulatory and company sources, where available. In cases where historical information is unavailable, we compile market assumptions and test these with industry professionals and experts. All our forecasts are sense checked both from a bottom-up and top-down perspective.

All variables are clearly defined. This report is available in Microsoft Excel format.