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Home > Consumer Products > Consumer Products & Retail > Demographics
Italy and Spain Online: Young, Affluent Users Dominate
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| Published Date:
May 2009
Published By:
eMarketer
Page Count:
10
Order Code:
R203-634
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eMarketer estimates there are 22.4 million people online in Spain in 2009, and 26.4 million in Italy. Both countries rank among the top 15 worldwide in number of Internet users.
The Italy and Spain Online report looks at why these two European economic powers lag their neighbors in Internet development.
Overall user numbers only tell part of the story.
Spain and Italy do not approach the Internet penetration levels of other major European countries such as the UK, France and Germany.
In Italy, the proportion of the total population using the Internet is just over 45% in 2009. Penetration in Spain is higher, at 55.3%, but not expected to match the usage level in France, for example, until 2013 or later.
Since large numbers of consumers in Italy and Spain remain offline, only a small proportion of total advertising spending in the countries goes to the online channel—and the vast majority of it is directed at the relatively young, affluent users who are online.
Key questions the “Italy and Spain Online” report answers:
- What are the current patterns of Internet usage in Italy and Spain?
- How rapidly is online advertising spending growing in these two countries?
- How are advertisers and marketers addressing the online audience in Italy and Spain?
- And many others…
eMarketer Reports—On Target and Up to Date
The Italy and Spain Online report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make fast, whip-smart business decisions.
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