2009 Japan Medium Business Market Snapshot - Economic Impact, Buyer Profiling and

2009 Japan Medium Business Market Snapshot - Economic Impact, Buyer Profiling and Targeting

Published Date: December 2008

Published By: AMI-Partners, Inc.

Page Count: 60

Order Code: R149-519

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This report provides marketers a systematic analysis of ICT market drivers, profiling established and emerging products and services including:

Infrastructure: hardware platforms (PCs, Notebooks, Servers)
Software applications
Storage
Security
Networking
IT Services, managed services
Telecommunications services
Mobility
Internet/IP-enabled services

The AMI ICT Market Snapshot Profile details other key buying influencers among technology buyers/ users such as:

Economic factors
Budgets
Buying behaviors
Decision makers
Channel preferences
Outsourcing
Service/support
Attitudes
Strategic planning priorities

Based on AMI's annual survey of medium businesses across Australia, this study tracks a broad spectrum of issues pertaining to the adoption and usage of information technology and communications (ICT) solutions. AMI-Partners defines medium businesses (MBs) as companies that have 100 to 999 employees, are non-residential and non-government organizations, and are not a franchise of a larger corporation.