Introduction
A regular round up of soft drinks market developments and product launches from Japan.
Introduction
The total production of soft drinks reached 19.24 million kl and JPY 3.83 trillion in 2007; both showed more than 3% growth compared with 2006. While tea, coffee and carbonated drinks are the most consumed soft drinks, carbonated drinks and packaged water showed the most significant growth. Products with a healthy product image, such as zero / low calorie content and with beneficial health effects, were the focus in the market. Coca-Cola, Suntory and Kirin are the leading three companies in the soft drinks market.
Highlights
Packaged water and carbonated drinks revealed the strongest growth in 2007, and the total soft drinks market is forecasted to show a positive growth in 2008. The consumption per capita of soft drinks surpassed 145 liters in 2007, and ready-to-drink tea remained as the biggest sector and accounts for more than 30% of the consumption. The top five companies account for over 75% of the market in 2007 and have gradually gained more market share over the years.
Reasons to Purchase
This brief covers analysis of the total soft drinks market in Japan in 2007, including production, sales and consumption. It contains trends of development in sectors including coffee, tea, carbonated drinks, fruit-based drinks, packaged water, sports drinks and others. It also covers key product developments from leading manufacturers in each sector.
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