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Home  > Communications  >  Wireless  >  Networking

KPN Challenges Spanish Price Benchmark with Simyo MVNO Launch (Competitive Update)

Published Date: February 2008
Published By: Current Analysis Inc.
Page Count: 4
Order Code: R759-9313
 
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Simyo has set a new prepaid price benchmark in the Spanish market, but this metric is all too easily addressable. Beyond cheap minutes, Simyo lacks a unique selling point of any lasting value.
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