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Key Highlights from Trans Meets Promo: A European Perspective


Published Date: October 2009
Published By: InfoTrends
Page Count: 19
Order Code: R290-755
 
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InfoTrends recently completed a client-sponsored study entitled Trans Meets Promo: A European Perspective. It focuses on consumers, billers, marketers, and print service providers in six Western European economies - Belgium, France, Germany, Italy, Sweden, and the United Kingdom. High-level results of this study were presented at the 2009 European TransPromo Summit in Brussels, Belgium. This document serves as a summary of that presentation.

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