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Home > Computers and Information Technology > Software > Content Management
Kill DRM, Vol. II: Watermarking Gains Momentum
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| Published Date:
August 2007
Published By:
Yankee Group
Page Count:
4
Order Code:
R388-2487
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Watermarking is key to providing consumers with flexible content and creating accountability because digital rights
management (DRM) does not work (see the April 2007 Yankee Group Note, Kill DRM, Vol. I: EMI's Move Underscores the
Power of the Anywhere Consumer). Content owners deserve to generate revenue from the content they produce. To do this, they
must adopt new techniques to thwart piracy and illegal file sharing, even as these solutions are refined and implemented.
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