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Home  > Food and Beverage  >  Food  >  Sweets & Snacks

Kind Snacks Case Study: seeking differentiation in cereal bars with an ethical and healthy offering


Published Date: October 2009
Published By: Datamonitor
Page Count: 125
Order Code: R313-56778
 
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Introduction

This case study on Kind Snacks forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the US cereal bar brand has achieved success by producing bars that have a strong ethical and health positioning.

Reasons to Purchase
  • Gain insight into the methods used by important industry players to give them a competitive edge
  • Identify specific areas for operational improvements
  • Capitalize on the knowledge of experienced companies when entering a new niche or market

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