| This report looks at the UK retail market for laptop PCs (personal computers) and is the first time that Mintel has examined this market in isolation. Laptop PCs, once the preserve of the business user, are currently seeing an explosion in growth as average prices tumble and the specification of such units increases to levels close to those of desktop PCs. With the desktop PC market showing signs of maturity and experiencing a slowdown in demand, it is the laptop PC sector that is currently attracting most interest from manufacturers and retailers.
Innovation remains the key to driving sales forward. This has seen the launch of ever-lighter machines and the development of distinct segments within the market such as ultraportables and, more recently, tablet PCs. With brand awareness much higher within this market, there is much less evidence of the bundling tactics used by many desktop retailers. However, as with other sectors of the PC market, the preference for the use of direct sale by consumers continues to grow.
This report examines the hypothesis that: "progress made in the portability of computing technology makes laptop PCs the next major growth sector within the home computing market."
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