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The Last Great Taboo: Mobile Marketing (Advisory Report (Europe))


Published Date: December 2006
Published By: Current Analysis Inc.
Page Count: 4
Order Code: R759-4172
 
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Mobile marketing is the last, great taboo in the mobile industry, but attitudes are starting to relax. Mobile operators need to consider the drivers, issues and hurdles involved in building a user-friendly and effective mobile marketing strategy.

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