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The Last Great Taboo: Mobile Marketing (Advisory Report (Europe))
Published Date:
December 2006
Published By:
Current Analysis Inc.
Page Count:
4
Order Code:
R759-4172
$249.00 Online Download
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Mobile marketing is the last, great taboo in the mobile industry, but attitudes are starting to relax. Mobile operators need to consider the drivers, issues and hurdles involved in building a user-friendly and effective mobile marketing strategy.
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