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Home > Communications > Access Technology > LAN/WAN Technology
Latin America Online
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| Published Date:
August 2006
Published By:
eMarketer
Page Count:
18
Order Code:
R203-437
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Attention: Hardware, Software, Telecommunication and Internet Providers, Marketers, Advertisers, Retailers and Researchers.
The Latin America Online report analyzes the trends driving the Internet in this huge and potential-filled region - which is growing differently from other areas in the world.
There is a lot to like about Latin America for online marketers.
First, the demographics. Internet users in Latin America tend to be younger than the population as a whole, and they are more likely from middle or upper socioeconomic groups, making them desirable for online targeting.
Second, online ad spending in the region is poised to grow far more rapidly than traditional advertising.
Key questions the "Latin American Online" report answers:
- Why has Internet development been so slow in the region?
- What factors have changed?
- Which e-commerce categories will lead the growth?
- will broadband adoption affect the rate of growth?
- What do Latin Americans do online now?
- How should marketers adapt to the different cultures?
- And many more...
eMarketer Reports—On-Target and Up-to-Date
The Latin America Online report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make smart, well-informed business decisions.
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