Although the global PC market is no longer expected to see high growth, there is still one segment within the PC market that has been growing strongly over the last few years -the IPC (Industrial Personal Computer) industry. The high profit margins that can be achieved in the IPC market have attracted a large number of new entrants. To maintain revenue growth and profitability in the face of the intensifying competition, existing IPC makers have been repositioning themselves and restructuring their operations. IPC makers' business strategies will have important impact on companies in other segments of the IT and electronics industry. This report will examine leading IPC makers' business models, including German Kontron and Taiwanese Advantech and ICP Electronics.