This insight assesses the opportunities for mobile advertising in Western Europe.

The document looks at developments in this marketplace and what we can expect to see introduced. Will it work and how the market could potentially evolve? It also addresses some opportunities for new companies looking to enter this space.

Forecasts are not included in this document as IDC tracks end-user spending and at this stage it is hard for IDC to envisage how and why users will spend money to receive adverts.