Location Based Advertising 2007-2012: maximising the revenue potential of location discovery

Location Based Advertising is already here and starting to happen. The ability to target consumers based on their locale will have a significant effect on the way that companies advertise, not just in the mobile medium, but it will also impact on their entire advertising strategies and channels. Do you know what impact it will have on the marketing mix of your company? How can you make the most from Mobile Local Search?

The technology is nearly here to enable you to offer these services. In fact, subscribers are increasingly using their handsets as mapping and navigation tools, and this coupled with the spread of mobile advertising, Internet and search applications has created an exciting revenue opportunity. How quickly will take-up of these services grow? Can you afford to get left behind? This market will expand and taking first-mover position will be vital to securing your place in it.

The latest visiongain report, Location Based Advertising 2007-2012: maximising the revenue potential of location discovery, is amongst the first to provide you with the insight to this growing market area. It examines the opportunities offered by location-based advertising (LBA), and how advertisers, operators and manufacturers can all get involved to provide profitable LBA services.

Location Based Advertising will offer sponsors the chance to get customers to the door, with easy directions and mapping. It will offer subscribers the ability to arrive in an unknown town or city, and be able to look up where their favourite, trusted brand of coffee shop, or restaurant, petrol station or cinema is located, in direct relation to where they are at the time. Getting lost never offered such promotional opportunities before!! By reading this 100+ page report you will understand all of the exciting opportunities that will be available to increase your revenues and brand awareness.

Reading this exclusive management report will tell you the following:

• Who are the main players in LBA and what are they doing?
• What different forms of Location Based Advertising are available and expected to appear in the future?
• Why is LBA so important to mobile?
• When will LBA start to make traction in the market? When will it become a mass market proposition?
• How successful will it be?

Find out the answers to these and many other questions by buying this vital industry insight.

Mobile advertising has great potential due to the relationship between a mobile subscriber and their handset, where the mobile device is often with the end-user for most of their waking time. With mobile penetration reaching 100 per cent in many developed markets, the mobile phone will soon be in virtually everyone’s pocket. Advertising is currently a major area of growth in the mobile world and is set to become even more specialised than it is at the moment. Do you understand this market? Do you know how it will develop? Is this an issue that you need to act on and find out about now?

,B> Who needs to read this report

Directors, VP and Senior managers in:

• Mobile/ Cellular carriers and operators
• Digital and Mobile Advertising agencies
• Mobile Search companies
• DA/DQ providers
• Handset manufacturers
• Location Based Service Providers
• Brands looking to tap into the mobile audience

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