Lucozade And Red Bull Case Study: Repositioning Energy Drinks To Meet Consumers'

Lucozade And Red Bull Case Study: Repositioning Energy Drinks To Meet Consumers' Needs

Published Date: November 2007

Published By: Datamonitor

Page Count: 6

Order Code: R313-27652

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Introduction

This report on Red Bull and Lucozade forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the energy drinks have changed their stance in marketing, away from the image as a nightclub mixer, promoting the benefits of their products through everyday use.

Scope

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Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market

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