This databook is a detailed information resource covering all the key data points on News and Magazine in Asia Pacific. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011 for 15 countries covered within the Asia Pacific region.
Scope
Contains information on 2 categories: Newspapers and Magazines. Provides market value, volume data by market, segment and sub segment.
Highlights
The Asia Pacific News and Magazine market covering 15 countries, increased between 2001-2006, growing at an average annual rate of 1.0%. The leading company in the market in 2006 was The Yomiuri Shimbun. The second-largest player was The Asahi Shimbun with The Chunichi Shimbun is third place.
Reasons to Purchase
Discover the major quantitative trends affecting the News and Magazine markets. Understand consumers' consumption and expenditure patterns for the 15 countries covered. Understand the future direction of the market with reliable historical data and full five year forecasting.