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News and Magazine in Canada to 2011

Published Date: August 2007
Published By: Datamonitor
Page Count: 103
Order Code: R313-24188
 
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Introduction

This databook is a detailed information resource covering all the key data points on News and Magazine in Canada. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope
  • Contains information on 2 categories: Newspapers and Magazines.
  • Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
  • Includes company and brand share data by categories.
Highlights

The market for News and Magazines in Canada increased between 2001-2006, growing at an average annual rate of 1.8%.

The leading company in the market in 2006 was CanWest Media Sales. The second-largest player was CanWest Communication Corp with Transcontinental Media in third place.

Reasons to Purchase
  • Discover the major quantitative trends affecting the News and Magazines markets.
  • Understand consumers' consumption and expenditure patterns.
  • Understand the future direction of the market with reliable historical data and full five year forecasting.
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