E-Mail Marketing: Getting Through to Customers: Industry Research Report

E-Mail Marketing: Getting Through to Customers

Published Date: September 2007

Published By: eMarketer

Page Count: 36

Order Code: R203-517

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eMarketer estimates that e-mail advertising spending will grow from $338 million in 2006 to $616 million in 2011, a six-year increase of 82%—but only half the rate of overall online ad spending. Why so low?

The E-Mail Marketing Online report analyses this ubiquitous but underappreciated channel a dozen years after it became a widespread marketing and advertising tool.

Key questions the "E-Mail Marketing" report answers:

What factors contribute to the increases in e-mail marketing spending?
What do most people want from commercial e-mail?
What elements boost e-mail's ROI?
What can turn legitimate marketers' messages into spam?
What metrics are most effective for evaluating e-mail results?
And many others...

eMarketer Reports—On Target and Up to Date
The E-Mail Marketing Online report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make the right business decisions—right now.

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