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Home > Communications > Access Technology > LAN/WAN Technology
Malaysia Wireless LAN Market Forecast and Analysis, 2002-2007 (Update)
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| Published Date:
January 2004
Published By:
IDC
Page Count:
16
Order Code:
R104-23207
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| In this study, an update on the public wireless LAN space in Malaysia is
provided. Since the commercial launch of public wireless LAN (PWLAN) services
in Malaysia in March 2003, service providers have been aggressively running
road shows to educate the market while simultaneously expanding their network
of hotspots in public outlets throughout the nation.
Essentially, there are three types of hotspots service providers:
y Fixed-line/Incumbents like TMNet Hotspots
y Wireless Operators like Maxis Utopia
y Independent WLAN Service providers like Airzed Networks
"Pre-paid and unlimited flat rate usage pricing models remained to be the
dominant payment method for these service providers," says Loo Jian Sern,
Market Analyst, Enterprise Networks and Telco Research, IDC Malaysia. However,
IDC believes that a more innovative pricing scheme will be more appropriate in
the future ? for instance, tariffs based on data download or usage time to
help increase the ROI and maximize the revenue potential for such services once
it reaches critical mass. However, since it is a young market, capping tariffs
at an affordable rate would be crucial to help the market reach critical mass.
One of the major developments in the public WLAN space was the establishment of
the Wireless Broadband Alliance (WBA) that currently consists of seven member
operators globally. The WBA envisions the building of a global Wi-Fi hotspot
network under a single brand identity, allowing interoperability roaming
agreements among their respective public WLAN networks. At a more domestic
level, countries like Singapore have formed the Wireless Broadband (or Wi-Fi)
Marketing Partnership Initiative to allow local roaming amongst its domestic
hotspots operators.
"Malaysia, on the other hand, has yet to see such a development most probably
because it is still a relatively new service. However, IDC strongly believes
that partnerships of this sort would be crucial to avoid over investments and
redundant equipments while maintaining the interests of both the service
providers as well as the end users," mentions Loo Jian Sern.
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